Does Your Marketing Help You to Survive or to THRIVE?

Posted by markdevincentis on May 30, 2018

Last week I had a meeting with an owner of a new business “start – up”.

She asked me if I could give her 3 or 4 keys. “Must haves” for marketing tools she will need to get and more importantly, keep new customers.

“What a great question” I told her. It was well thought out and it shows that she is aware that for her business to not just survive, but thrive, she needed to be unique. Different from others who can do what she does.

Here is what I told her:

1. A human touch: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and will take the time to work with your clients to give personal attention to each of them.

If the client is a distance away, then technology today allows us to meet “in person”. I personally utilize the Zoom platform for my virtual meetings with out of state clients and prospects.

2. Follow up letter: Always take a moment to send a follow up letter (or e-mail) about what you talked about, new agreements or partnerships made and to thank them for taking the time to meet with you.

Likewise, you should always send thank you letters or small gifts to partners you find success with.

3. Phone call: Use a telephone call to follow up with them to talk again about the matters you spoke about in your meeting. Offer any assistance you can to help their business run smoothly and more successfully.

However, none of these will work if you don’t have a quality product/service to back you up!

Here are the key steps for putting together your start-up marketing tools:

1. Research potential customers, buyers, competitors and their preferred methods of distribution.

2. Talk to potential customers. Take a hard look at your product from a customer’s perspective and see what it needs to be successful.

Ask yourself: “What is the problem they have and do not want?”.

Then ask yourself: “Do I have the solution they want and do not have?”

1. Follow up with your 3-step process from above.
2. Develop systems for contact follow through, quality control standards and customer service.
3. Develop a post-sale follow up system to keep lines of communication open with all customers. This will build on your current relationship which increases the opportunities future purchases.

“Marketing and innovation produce results; all the rest are costs” Peter Drucker, management consultant

Here’s another one I love from an icon:

“If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.” Henry Ford, Founder of Ford Motor Company

Whether you are a new start-up, or an existing business, it is imperative to have a marketing plan, not just a bunch of tactics.

Do you have a strategy and the tools to put together a marketing plan that can be used repeatedly to help your customer base and business grow in a manageable way?

In a very un-scientific poll of businesses I have contacted and spoken with, less than 10% have a well thought out strategic marketing plan. Most think that the multitude of various tactics deployed on a whim constitute some sort of a plan.

They hope their tactics will as one owner told me: “pull in some business”.

Hope is not a plan, nor is it a strategy.

Without having a plan or strategy I promise you are wasting money and time.

Businesses today are in an existential fight for survival. The ones that not just survive (Living pay day to pay day) but thrive (Dominate their market) utilize a strategy, a well thought out marketing plan with tools that separate them from their competition.

The tools offered in our no-cost test drive offer these very same things.

I speak to business owners and CEO’s of small companies who do not understand how to put together a strategy and a marketing plan that will ultimately save them money and time but will also increase their revenues and profits.

They live day to day and tactic to tactic only surviving, not thriving.

Contact me for more information on how I can help you thrive:

mark@bottomlineconsulting.org

Thanks for taking the time to read this.

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